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Why Social Media Might Not Be Working Well For Your Business

January 31, 2019 by in category Tips

Why Social Media Might Not Be Working Well For Your Business in Zimbabwe  At Social Media Konnect, we get a lot of feedback from business owners and marketing departments regarding use of social media in the local context. We have also conducted some market research on how business in Zimbabwe feel social media impacts their […]

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Understanding Facebook Reviews, and How Your Brand Can Utilize Them To Generate More Sales

January 31, 2019 by in category Insights

Understanding Facebook Reviews, and How Your Brand Can Utilize Them To Generate More Sales   Common-sense suggests that Facebook Reviews and star-ratings have an impact on both brands and their sales.  Reviews are like testimonials (and Zimbabweans know all about testimonials :)) that tell your story to the public. Positive reviews are like endorsements in […]

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If I Build It, Will They Come?

August 27, 2018 by in category Insights

If I Build It, Will They Come? Answer: Nowadays on the Internet, no, unfortunately they won’t. Whether you have just built a website or created a Face-book Page/Group, assuming that it will automatically attract customers is the single biggest mistake that many business owners make. This assumption eventually leads them to dismiss the platform as […]

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Social Media Management For Businesses: A Basic Starting Point

July 9, 2018 by in category Insights

Social Media Management Understanding how to use social media for personal use is one thing, social media management for business is whole ‘another ball-game. The peculiarities of how some elements are to be approached differently can only be learnt over time, and with the experience that comes from use. If you are a start-up or […]

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