WHAT IS SEO?
Search Engine Optimisation is the science of increasing the number and visitors to your website by improving its rank in search engine results.
Studies indicate that websites that show up on the first page of Google receive almost 95% of guests.
Google, Bing and Yahoo base their search results on the relevancy of the content on web pages that are included in its index of websites.
When you search for something, Google uses over 200 determining factors to deliver the most relevant search results to you.
How Can SEO Help My Business?
No organization that wishes to conduct business online can afford to ignore search engine optimization.
SEO should be a part of your online marketing strategy as it helps people to find you online. The less people who can find you by chance online when searching for the same products/services you provide, the less leads and sales you will ultimately make through your online channels.
Without SEO, it’s much harder for Google to know when your content is relevant to what potential customers are searching for, and show it to the right people at the right time.
Our SEO Cycle
Technical SEO
DESCRIPTION:
Technical SEO refers to optimizing a website in order for search engines to easily access, crawl and index it.
It involves strategies to improve your website’s backend structure and foundation. Unlike other forms of SEO, it has nothing to do with the content OR the promotion of your website.
Technical SEO is a very crucial step in the process. If not done correctly, there are chances that all your other SEO efforts will fail to generate the expected results.
WHAT YOU GET IN THIS SERVICE:
- SEO Audit of your website
- Website Traffic Report
- Competitor Analysis
- Site speed Analysis and Optimization
- Mobile-friendliness checks
- Indexing & Crawlability checks & fixes
- Site architecture analysis
- Structured data
- Security Checks
- XML and Robots.txt creation
- Google Index Submission
On-Page SEO
DESCRIPTION:
On-Page SEO refers to actions performed on a website to improve its organic visibility to search engines. This mainly means optimising a website and its content to improve the relevancy and experience for users.
WHAT YOU GET IN THIS SERVICE:
- Keyword Research – 20 Keywords
- Page Speed Optimization
- Meta tags Optimization
- H1 & H2 tags setting
- Internal Linking
- Content Optimization
- Image Optimization
- URL Structuring
- Rich Snippets
- Schema Markup
Methods include:
Keyword Research
The process of analyzing the types of words used by people to find a brands, services or products when they conduct a search.
Onsite Optimisation
Improving the website structure, internal navigation, alignment and content to help target relevant search phrases.
User Experience
Ensuring the content is relevant, beneficial, simple to access, fast to load, and ultimately provides the best possible experience to users compared to your competition.
Off-Page SEO
DESCRIPTION:
Off-page SEO (also called “off-site SEO”) refers to actions taken outside website to impact your rankings within
Search Engine Results Pages (SERPs).
Optimizing your website for off-site ranking involves improving a search engine’s perception of your website’s popularity, relevance, trustworthiness, and authority.
This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content
WHAT YOU GET IN THIS SERVICE:
- High Authority Backlinks
- Guest Article Post On Google News
- 50 citations
- Directory Submissions
- Forum & Blog Comments
- Social Bookmarking
- Google My Business Setup & Optimization
Local SEO
DESCRIPTION:
Local SEO is one of the best ways to market your local business online. It can help your business promote its products/services to local customers at the exact time they’re searching for them online. This is achieved through methods which vastly differ from standard SEO.
With general SEO, a search query such as ‘Where to get the best mobile phones’ will bring out results from all over the world for the specific content.
However, with local SEO through Google Maps and localized search, search engines understand that what the searcher wants is business suggestions or lists based on location, and so that’s precisely what they offer up in the local search engine results pages (SERPs).
WHAT YOU GET IN THIS SERVICE:
- Map listings
- Social Profiles link inside listing
- Backlinks from Google Maps to Your URL & Listings
- Geotagged Images Give Additional Boost on Google Maps
- Keyword-Optimized Geotagged Images with Backlinks to Your URL
- 50 citations on Google Maps
PLEASE NOTE:
- The fees stated in the table above are specific to African countries only.
- This pricing is NOT applicable to Corporate companies. If you represent a corporate, please get in touch and we can prepare a quote or you.
- It takes between 1 and 3 months for results to show on search engines. This time-frame is not set in stone, and depends on a number of factors such as; your location, your industry, the amount of competition you have in your niche sector
